LINPAC opens Fresh Thinking marketing suite at Featherstone site
LINPAC Packaging has opened the first of three new Fresh Thinking marketing suites at its UK Featherstone site. Two more suites are planned before the end of 2013 – in Pravia, Spain and Pontivy, France.
The suites offer contemporary surroundings for small conferences, workshops and meetings for both LINPAC and other companies wishing to use the facilities. Examples of LINPAC’s products are on display, enabling demonstrations and more in-depth discussions.
The multi-material food packaging company is opening the suites as part of its Fresh Thinking Innovation strategy. This launched in autumn 2011 and sees the company creating new opportunities to strengthen relationships with customers, partners, government and non-government organisations through better engagement and consultation.
LINPAC Packaging has already opened the doors to the Featherstone suite to TOTAL Petrochemicals, one of its raw material suppliers, and its customer, VION Food Group.
Jo Stephenson, Vice President Marketing & Innovation at LINPAC Packaging, said: “These suites signify our drive to develop closer relationships between retailers, packers, brand owners and suppliers. They offer a contemporary location at our manufacturing sites to get together for workshops and business meetings – while surrounded by examples of LINPAC Packaging’s products – and the chance to see our manufacturing processes on site.
“During the second half of 2012 the suites will be used to host a series of Fresh! innovation workshops for customers and suppliers which will look at industry trends and what they mean to our business sector, LINPAC Packaging and our future.”
Bruno Fastré from TOTAL Petrochemicals, said: “Strong, open, business relationships are crucial for success in any industry and I applaud LINPAC for making this a key part of their business strategy going forward. The new marketing suite at Featherstone inspires innovative thinking, with products on hand to see and demonstrate. It is an excellent new facility for LINPAC Packaging and others to host an event.”