Award-winning package decoration powers up shelf appeal
LINPAC Ropak Packaging expands line of IML-decorated containers
FOUNTAIN VALLEY, CALIFORNIA (November 6, 2007) - LINPAC Ropak Packaging’s award-winning photorealistic wrap-around-the-corner graphics are now available on its rigid plastic containers in an expanded range of shapes and sizes for the US and Canadian markets.
In January 2007, Ropak’s round 1 and 2-liter In-Mold Label (IML) decorated Scotsburn Ice-Cream containers wowed the judges during the 2007 Packaging Association of Canada’s biennial National Packaging Competition, leading to both a Gold Medal and Best of Show Chairman’s Choice Awards. Ropak was recognized for its excellence in quality of graphics and design, as well as overall purchase appeal and shelf-impact on the 1 & 2-liter decorated containers.
LINPAC Ropak's Gold Award for in-mold labelling (IML) from the Packaging Association of Canada
Now, in response to customer demand, Ropak has made this same state-of-the-art decoration technology available for the first time on its patented, rectangular EZ Stor® line in ¾-gallon, 2-gallon and 3.7-gallon sizes. The high-impact billboard area maximizes shelf presence, spotlights branding and captures the consumers’ attention, while see-through windows allow the product to sell itself. IML decoration will be available for an expanded product range soon.
Noting customers’ early feedback to the new IML EZ Stor® container, LINPAC Ropak’s Marketing Manager, Tomie Barton commented:
“Our customers are sophisticated consumer packaged goods companies who know that in this era of mass advertising fragmentation, in-store visibility is a powerful tool. They have a very short 'moment of truth' to capture a buyer’s attention while they shop. The combination of a large, high-impact graphics billboard with color coordinated lids and handles make this such an incredibly good-looking package that it’s difficult not to pick it off the shelf. In addition to that, our patented EZ Stor® format allows convenient access to products, and it functions as a shipping container and a reusable, recyclable storage container, so it’s consumer and planet-friendly too.”
For more information on LINPAC Ropak’s new IML products please contact Ropak Marketing on 001 714 845 5716.