LINPAC Plastics division renamed to LINPAC Packaging
I am pleased to announce that, with immediate effect, LINPAC’s largest division, LINPAC Plastics, has been renamed LINPAC Packaging.
Following the appointment of Ralf K Wunderlich as the new President & Managing Director, who joined the division on 1st January 2008, the rebranding is another important step to providing a strong platform for establishing and promoting the Group’s vision. The name, LINPAC Packaging, better represents the products and services offered by this division and allows us to position the business more clearly as a best in class packaging solutions provider.
LINPAC Packaging is truly a global packaging company with divisional sales of approximately Euros 940 million, with 37 sites in 19 countries worldwide employing around 5000 people.
This is an exciting time for the business and the rebrand is a continuation of the effort and focus across the Group to build stronger relationships with our customers and develop and enhance the way we market our products.
It is our aim to create more consistency across the Group through our branding demonstrating to customers and other stakeholders our scale and range of packaging and material handling solutions we can offer. Therefore, the new logo for LINPAC Packaging will replicate the design and style of LINPAC Allibert’s brand identity incorporating the Group logo.
Mike Arrowsmith
Group Chief Executive
1st February 2008