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The legal basis is your for this data processing is your consent according to art. 6 para. 1 lit.a) GDPR.
Recipients/categories of recipients:
Your data will only be processed by companies of the kp group and the service provider Google commissioned by us.
Storage duration/criteria for defining the storage duration:
Personal data is not stored by using Google Analytics.8.3. Webtracking via Act-On beacon
Purpose of data processing / legal basis:
For the appropriate configuration of our website we create with your consent pseudonymous user profiles using act-on "beacons". A beacon is a pixel-sized file that is retrieved from the server of the software provider Act-On when you visit our website. Information is also captured when you visit custom landing pages built within the platform (those URL’s would start with “marketing.kpfilms.com”). Within the framework of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. In addition, a distinction can be made between known and unknown visitors. If you have already filled out our contact form, you have already had e-mail contact with us or you have shared your contact information with us in some other way, we can recognise you and allocate the information. If you access our website from another technical device, this information will also be linked to allocate this information to you.
The information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining when a website was visited and which links were clicked. This information can be assigned to individual website visitors. The evaluations help us to better understand the customer behaviour of our users and to adapt our contents to them or to send different contents according to the interests of our users.
To do this, we use a system that alerts us when a certain level of activity is reached (e.g., certain pages are accessed more often, documents downloaded,…). If you have given your prior consent, we may contact you in this case to discuss products you may be interested in. Kindly note that the Klöckner Pentaplast Group is only providing B2B solutions and is not offering its products directly to consumers. It is also used to analyse website traffic and behaviour patterns, which in turn will help kp make the website more user-friendly.
The information generated by the beacon about your use of this website is generally transmitted to and stored on Act-On's server in Ireland. However, if it cannot be excluded that your data is transferred to third countries, we have concluded standard contractual clauses with our service provider. Act-On will use this information to evaluate your use of the website for us, to compile reports on website activity and to provide other services to us related to website and internet usage.
You can revoke your consent to the creation of the pseudonymous user profiles at any time. If you wish to revoke your consent to the web analysis by Act-On, please update your cookie preferences disabling the statistic cookies using this link.
In any event an opt-out option will always be included in any e-mails generated using the Act-On web analysis tool that you would receive from us.
The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) DSGVO.
Recipients/ categories of recipients:
Your data collected here will only be processed by companies in the KP Group and by Act-On, the service provider commissioned by us.
The external processor has been contractually obliged by us in accordance with Art. 28 DSGVO and has been checked accordingly for the provision of suitable organisational and technical security measures.
Storage period/ Criteria for determining the storage period:
We will store your data for no longer than three (3) years after your last interaction with us. If you revoke your consent to data processing within the scope of the Act-On beacon, your data will be deleted immediately.